People are three times more likely to purchase from direct mail than email.
When integrated with other communication strategies, direct mail provides a solid return on your investment.
Effective Direct mail will:
- Attract new clients
- Build your brand identity
- Communicate with existing clients
- Announce new products or services
- Reinforce your offer by involving other senses
- Put concrete information in the hands of the decision maker
And remember: It's only junk mail if it's junk.